Confidential · Program Deep-Dive

Program · Stage One

The Acquisition Engine for Jewish Austin.

A monthly happy hour series engineered as the top-of-funnel for a complete community ecosystem — not just an event.

01Thesis

This is not a happy hour.

It is the top-of-funnel for Jewish engagement in Austin: a scalable community-building engine, a modern social infrastructure platform, a donor and leadership pipeline, and a data and relationship ecosystem.

It is

Acquisition

A repeatable, paid-and-organic top-of-funnel for the entire JNF ecosystem.
It is

Infrastructure

CRM, segmentation, retention loops — community as an operating system.
It is

Pipeline

A direct on-ramp from first contact to mentorship, leadership and philanthropy.
02The Problem

40–60K Jews in Austin. Only a fraction engaged.

What organizations rely on
  • Old databases
  • Passive outreach
  • Limited social discovery
  • Event-by-event engagement
  • Little digital acquisition strategy
What thousands of young Jews want
  • Community
  • Connection
  • Networking
  • Relationships
  • Belonging
03Traction · Already Validated

Demand is already proven.

Built with no budget, no paid advertising, and no dedicated infrastructure — yet already producing metrics most chapters never reach.

~1,000
Database built organically
~200
Per-event attendance
6 mo
Time to traction
$0
Ad spend to date
Channels

Organic word-of-mouth

Strong referral loops, social discovery, rotating venues across Austin.
Signal

Validated demand

~200 attendees consistently at recurring events with zero paid acquisition.
04Key Insight

Most Jewish organizations are not running modern engagement infrastructure.

Sophisticated digital marketing
Paid social advertising
Acquisition funnels
Retention systems
Community segmentation
Modern engagement infrastructure

This gap is the opportunity.

05The Funnel · How It Works

From a follow to a lifetime.

Happy hours are the entry point. Every attendee is funneled into a layered system of recurring touchpoints.

01Paid Ads / Organic Social
02Monthly Happy Hour
03Database Capture (RSVP)
04Curated Group Chats
05Email + Text Infrastructure
06Smaller Curated Events
07Mentorship
08Leadership
09Philanthropy
10Long-Term Engagement
06Marketing & Operating Stack

A modern growth stack for community.

Acquire

Paid + organic

  • Geo-targeted Meta + IG ads
  • Influencer & host amplification
  • Referral loops
  • Strong recurring brand
Capture

Database & RSVP

  • RSVP capture every event
  • Phone + email collection
  • UTM and source tracking
  • Single source of truth CRM
Engage

Recurring touchpoints

  • Segmented email & SMS
  • Curated group chats
  • Smaller curated invites
  • Cohort progression
07Event Experience

Premium, recurring, and unmistakably Jewish.

The room

  • Rotating premium Austin venues
  • 200+ young Jewish professionals 21–40
  • High-energy, founder-led atmosphere
  • Strong branding and design language

The mechanics

  • Monthly cadence — predictable rhythm
  • Curated host committee per event
  • Photography & content for amplification
  • Cross-promotion of next-stage programs
08Growth Projections

From 1,000 to 10,000+.

Conservative pilot trajectory with paid acquisition and infrastructure layered on existing organic traction.

1,000
Today (organic)
3,000
Month 6 with paid
6,000
Year 1
10,000+
Year 2 ecosystem
09Why JNF
Credibility

JNF brings what a startup can't.

National infrastructure, mission credibility, donor relationships, and the institutional weight to convert top-of-funnel community into long-term Jewish involvement.
Operator

Jordan brings what JNF needs.

Modern marketing, growth operations, and a proven ability to build a Jewish community from zero with no budget.
10The Ask

Fund the acquisition engine.

Underwrite the marketing stack, infrastructure, and operations to convert Austin's organic traction into a citywide pipeline.